By: Evie Yeaney
Bejeweled outfits and beaded bracelets have taken over football stadiums, and are now filling theaters across the world with Taylor Swift’s The Era's Tour Concert Film.
Swift is a singer, songwriter, and businesswoman who has taken the world by storm since 2006 when her debut album Taylor Swift was released when she was just 16. She is now one of the number one artists across the globe through Spotify streams, record sales, and weeks being #1 on the charts.
Swift is the biggest influence I look up to as a high school girl. Swift has been part of my life since I was born. Fearless and Red spun from CDs in my sister's room as we played pretend with Barbies. In 2017 Swift released Reputation. I was given the Target Exclusive magazine and CD for Christmas that year, which was my “Swiftie awakening.”
While the Eras Tour was shining like a mirrorball at Sofi Stadium in Los Angeles, the concert was being filmed for The Era's Tour Concert Film. Fans watched cameras scatter across the stages while Swift danced and sang her story.
Those who lost “The Great War” (not getting tickets to Swift's Era’s Tour) now have this great opportunity to dress up and sing along in the comfort of their nearest theater!
When the lights dimmed, the classic theater environment was transformed into a magical, musical experience. Normal theater etiquette flew out of the doors the moment Swift started singing on the big bright screen. Typical theater practices consist of staying quiet, seated, and off of phones, but this is not the case for this film.
As Swift was in a cloak and dress, she began dancing around the stage with a witchy presence. She began to sing “Marjorie,” a song dedicated to her grandmother. At that moment, I could feel everyone in the room flush over with so many emotions. Everybody there had someone they thought of as she sang about loss and grief.
“Shake It Off” was another dominant segment in the movie. That song made everyone dance and wiggle around in their seats in style to the beat of the drums. “Shake It Off” is a classic song by Swift that gives me confidence and the urge to dance around. The whole theater sang and watched Swift shake it off on the big screen.
Swift included a special segment on each date of her tour where she sang Surprise Songs, which consisted of songs that weren't on the original setlist. She sings two songs, one playing an acoustic guitar and another sitting gracefully at a floral piano. The Surprise Songs sung by Swift in So-Fi Stadium for The Era's Tour Concert Film were “Our Song,” acoustic version, and “You’re on Your Own, Kid,” (YOYOK) piano version.
“YOYOK” was such a pronounced choice to play for the movie because of the meaning behind the lyrics and how close “Swifties” (Swift's fans) relate it to their relationship with the singer/songwriter. Swift repeats “You’re on your own, kid. You always have been” throughout the song, and this resonates with me as an example of how when I feel alone, Swift’s music is always there through all waves of my life.
Swift also sings “I gave my blood, sweat, and tears for this, I hosted parties and starved my body,” and this shows how much she has given of herself to be where she stands today.
The final key lyrics are at the end of the song. “'Cause there were pages turned with the bridges burned. Everything you lose is a step you take. So make the friendship bracelets, Take the moment and taste it. You've got no reason to be afraid” This is extremely important because it expresses how with each page of life Swift is there for me, as well as her other fans, and reminds me that losses aren't always a bad thing.
Making friendship bracelets and trading them with other Swifties has been a prominent part of attending Swift's Eras Tour, the film, and other Swift-related events. Before attending the movie, I sat with my sisters with Swift's music playing and strung tiny beads and letters for a few hours. While singing along and saying “pass me the scissors” at least 13 times, I was filled with a sense of child-like happiness.
According to AMC Theaters, the movie brought in $92.8 million in ticket sales over its three-day debut period. This made it the fifth biggest opening of any theatrical release this year.
Swift took to the red carpet in a stunning blue floral dress on the opening night of the movie. She posed with fans and signed vinyls and papers with her blonde hair tied up and her classic red lipstick on. Swift then visited many theaters and surprised fans.
Unfortunately, the movie will be out of theaters as of January 2024. Swift has the movie viewing for 13 weeks, which is incredibly smart. What can I say? She's a mastermind.
The Era's Tour Concert Film is expected to be on streaming services after the Eras Tour comes to a wrap. As of right now, that is late 2024.
Being a Swiftie under my sister's influence has been such a fulfilling experience and seeing this movie with her and my future sister-in-law was one of the greatest memories of 2023. If you get the chance to see this movie, see it with someone you love.
“Hold on to the memories they will hold on to you.”